Don't compromise

Steve Jobs, Co-founder of Apple Inc.

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What it means to us
You will be tested. At some point you will develop something that you know, in your gut, is the best possible experience you have to offer. And you will be challenged for that. It will cost too much money. You will be asked to cut corners. Your passion and your purpose will come into question. We are built around compromise. And there are times when that is the good and right thing. But when it comes to that thing inside you, that part of your gut that pushes you to do what is right, you cannot compromise. Listen to it. It’s small, but it’s speaking to you. Always.

Find out more
Steve Jobs Biography / One example of Steve’s “Don’t compromise.”